Language: The contents page is conventionally split up in to two sections for easy navigation. These two sections are 'regulars' and 'Features'. The colour scheme used is also red, black and white. These colours are iconic of rock music as they connotate evil and signify blood (red). The contents list itself is placed down the left-hand side of the page, with pictures on the right. This allows the page to look professional whilst being simplistic and not cluttered with boring ammounts of text. The use of a long-shot on the drummer allows us to take in the mise en scene, most notably the use of the drum as a prop. We also see a low-angled long shot of a band at the bottom of the page. This makes them seem more powerful. Another photgraph of a drummer playing the drums is lighten in red with low lighting around him. This follows the overall colour scheme of the page and connotates that he's evil and dangerous, as the colour red signifies this.Institution: There appears to be no mention of institution on this contents page. Infact, I don't actually know which magazine this contents page derived from as the page has no identity, no contact information, or any advertisements for the publishing company.
Ideology: The bands situated on the contents page are represented as talented and powerful, and evil due to the mise en scene of the colour red on some images. This is achieved through their appearance on the magazine as this connotates that they're good because they've managed to get on to the magazine.
Audience: The target audience will most likely be male adults. I say this because the models used look fairly old which isn't likely to attract and appeal to a mainstream rock loving teenagers. There income is unknown due to the lack of identity on the page, or a price tag, which of course wouldn't belong on a contents page.
Representation: The models are represented as quite gritty and hard-rocking due to the use of black and white which makes the photograph look old and battered. Also, the use of a low-angled shot enhances this. The use of 'Moshers' as models tells us, as the audience, that this magazine is to be read by moshers only and an appearance of social groups such as 'chavs' would be defeating the object, as the magazine deals with rock music. I know this because the use of props, within the mise en scene, such as drums and the costumes which the models are wearing (i.e black jeans) and the hair length as long all signify rock music and rock musicians.