My chosen genre is going to be Rock music. I am going to focus more on my music tastes within the 'Rock' genre, which is 'Indie' and 'emo' music.
The key features of this genre include:
- Gritty, nasty, unpleasent, loud
- Used to be associated with muscles, long hair, tattoos and guitars
- Now it's associated with long hair, hoodies, skinny jeans, style & fashion and the colours 'black &red'.
The magazines which I will be in competition with include:
- Kerrang!
- NME
- Q
- Rolling stone, to name a few...
However, there is no unsigned magazines, that I can think of, currently dealing with this genre.
Features which these magazines have, which tie in with their target audience, include:
- Album Reviews
- Posters of big bands
- lots of images
- Gig info/guides
- News
- Live Reviews
- Competitions
- Features & Regulars
I can stand out and appeal to my audience by:
- Free mp3 download (link - which will also advertise my magazine's website)
- Free disc demo from unsigned band
- Individually signed posters...
- New fashions!
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Target Audience:
My main target audience is going to be:
- Teenagers - 13-25 yeras of age
- BC1
- Male & Female
- Social groups: Emo, Goths, Moshers, Scenes, Indies.
My target audience can expect from its:
A) Musical Genre:
- Emo/goth/scene/indie bands
- Cool bands
- Good looking lead singers
B) Musical Publiscations:
- Lots of images
- Freebies
- Black, Red & white colour scheme
- 'Loud lettering'
I am going to appeal to my audience by advertising on :
- Kerrang! TV
- NME TV
- MTV2
- Scuzz
These are all music channels which plays the genre of music which i'm dealing with. It would also cost a lot, but hopefully wont have to advertise for much long, and will have long term benefits. I will feature cover models on these adverts which look cool and are wearing the latest fashion to attract the audience. I will also play demo's from unsigned feature bands on the adverts to give the target audience a taste of what the magazine has to come.
I will sell my audience by featuring advertisements such as:
- Mainstream band adverts ('Album Out Now')
- HMV, Zavvi, Play.com (music retailers)
- Mobile Ads (target audience are always on the phone - stereotypically)
- Clothing ranges: TopMan, Bluebana, criminal Damage (alternative clothing ranges) - Clothing could be worn by cover models as a form of advertising in exchange for payment.
The things I would like from a Rock Music magazine are:
- Freebies
- Album Reviews
- Gig Reviews
- Posters
- Lots of images
- Gig guide
- Favourite bands
- New bands which i've never heard/heard of.
(I have also done a little feedback form which is in the research section. This was me simply asking the target audience for Kerrang! and NME what they would like/expect to see in a Rock music magazine).
Basics:
Possible Names:
- Amplified
- Unsigned! (I chose this one)
- SCREAM;
Rough cover price:
£2.50 because:
- Teenagers will be able to afford it
- I hate it when prices are uneven (i.e £3.30)
- I'd use low quality paper so I have a better chance at making profits
My magazine will be released every 2 weeks on a friday. This is because EMA payments to my target audience are on fridays, my target audience will have the weekend to get it, and there would be two weeks of great, readable news, instead of 1 weeks of news and lots of 'filler', which is the case with most magazines released weekly.
