Textual Analysis 8 - Contents Page

Language: Features an Index which would allow the audience find a particular band of interest. Not many pictures, and from what I can see, they tend to b pictures of the double-page spreads within the magazine. The colour scheme is also Green, Black and Red. The contents page title, situated conventionally at the top, gives the page identity as it has integrated NME's logo in to the title. Doesn't feature any page numbers. The contents page is split up in to 4 different categories to allow easy navigation. The categories are 1)News. 2) Studio News. 3) Reviews. and 4)live! All of these headings have a background of black with white text
Institution: There's a large advertisement at the bottom of the page which gives out telephone numbers to the audience to allow them to subscribe to issues of NME in later times. This would be beneficial to the institution of NME magazine as it gives them extra money. However, there is no use of adding other contact information such as websites or mentioning of NME TV, which could've advertised these.
Ideology: The most overwhelming ideology I can see on this contents page is the article headline placed in the middle. This is advertising albums which are about to be released, or have been released, and NME is basically saying that all the featured albums are amazing. However, some may get bad reviews by NME and therefore ideolises the albums to be bad and not worth your intrigue. This puts the magazines audience in to a position of whether or not they should listen to the album, but most of us will have the idea of "it's a bad album" in our heads, and therefore wont listen to it. This is because we think that the review has come from a reliable source, and because NME features bands we love, we automatically think that we wont like that music when it's just one persons view.
Audience: The target audience of the magazine will be the same as the front cover and what is stated on the NME reader profile. To go over it again briefly, however, the target audience is fashion-conscious teenage males and females who listen to rock music and indie music, and sometimes delves in to mainstream music (such as lilly allen).
Representation: The contents page is represented with the contents on the right, and an addition of an index on the left. The images, of what few that there is, are placed within the centre of the page. This leaves the page looking cluttered but also shows that there's a lot in the magazine that's worth the mention, therefore meaning that the audience will be more attracted to the magazine as a whole, rather than the cluttered contents page. Groups appearing in the contents page are rock bands; indie bands, alternative bands whom are about to releasea, or already have released, a new album. Social groups such as chavs are left out because the magazine deals with new fashions and styles, and chav's have a very unfriendly, cheap style (stereotypically) which the target audience of NME wouldn't like to see on the magazine.