Language: The use of mise en scene includes:- Acoustic Guitar
- Keyboard
- Keyboard scarf
- T-shirt (costume) in background has a heart on it (in red) which connotates love
- Old-fashioned, 60's looking bus
- Colourful costumes
- Suits which look like they belong in the 60's
- Boards with messages and what look like flowers connotates hippie protestors
- Green grass
All of this mise en scene connotates that this band may be from the 60's or be heavily influenced by 60's music and play the same music style as hippies. The use of the green grass may connotate that they are vegetarians or fight for human rights, or naturists - other hippie idealogies. The shot is mid-shot for the man I presume is the lead singer due to his facial expression which looks like he's in the middle of singing, and his positioning at the front. The lighting is bright and natural to connotate a nice, sunny day. This in turn connotates this band to be playing happy music who don't delve in to unpleasent-ness or sing about sad moments in their life. It also looks 'poppy' due to the singing and dancing.
Institution: I do not know which magazine the double page spread derives from, and therefore can not speak in great detail about the institution. What I do know is that the publisher is highly professional, understands the conventions of music magazines due to the correct layout of the double page spread.
Ideology: The main image seems to be conveying the idealism of life is worth living being happy. It also connotates that they are hippies, who love life and are pacifists. The bright mise en scene use of colours enhances this too. Back when these artists where famous, they would have been idols to many fans, and would have been seen as cool and sexy due to them wearing the new styles. However, now that times have changed along with trends, music taste and fashion, this band will no longer be associated with cool or sexy. In our society, and in our pop culture, our idea of cool and sexy has now changed drastically, meaning this band would most probably be not succesful, and although it is accepted, it is not exactly celebrated over.
Audience: The audience would not be teenagers, but more older people (50-60 year olds) who want to relive their experience of seeing an old favourite band which was out when they were only teenagers, and listening to this music was cool. It also seems like the target audience will also be of the male and female gender, most likely in America. I say this because of the bus, which looks American (used in the 1960's maybe?) and back in them days, only massive bands such as The Beatles actually made success overseas.
Representation: The cover models are represented as cool, young and hip. This style was cool back in the days which they were famous, however, as previously stated, they wont exactly be classed as cool by teenagers and most of our society.
