Digital Media:

It is well-known that the majority of my target audience are going to be online at least 6 hours a day. I am going to use this to my advantage by utilising all three waves:

• Information Wave - Web as a resource for research and information gathering (Google)
• Distribution Wave - Web as a means of selling products (eCommerce) (Play.com/iTunes)
• Networking Wave - Web as a means of socialising and interacting (Facebook/ MSN)

I have decided that I will advertise my magazine through viral advert campaigns on Youtube. I will also create a Facebook and MySpace page featuring an online subscription service for selling my magazine, create a page on Wikipedia, and once profits rise, I will create my own website with its own web address. These websites will be shown as part of a footer on my magazine