Language: The contents page of the Kerrang! magazine has a recurring colour scheme (being a different issue to the other analysed texts) which appears to be black and yellow; with a standard grey-ish, white background. The contents page conventionally features images of bands which appear in the magazine, which are most commonly in medium close-up and standard medium close-up. These shots allow us to see the model and recognise who the photos are of. The camera angles are low-angled shots for people who are on their own in the photo which connotates power, but photo's of whole bands are presented with a high angled shot, allowing them all to be seen clearly and evenly, with the power of the band being represented with the number of them; not the angle of the shot. One image is of an album cover of the band 'Muse', which is iconic as the audience will clearly be able to see what the article is going to be about and that it's going to review or talk about the album; not the band. I know this because if Kerrang! was to feature an article about the band, they would have taken a picture of Muse. Mise en scene includes the costumes of the models, such as Hoodies; chequered shirts, and dark, gothic costumes with masks that you would expect a gimp to wear. These costumes connotate 'alternative' styles, which are icons of the music Kerrang! covers. The band wearing gimp masks and dark gothic clothing are singling themselves out from everybody else which is why they're so popular and worthy of an article in the Kerrang! magazine. Conventionally, the actual list of contents is situated on the left-hand-side of the contents page. However, Kerrang! have decided to not follow these conventions and have situated the contents list on the right hand side; singling it out amongst other music magazines. This is following the attitudes of 'alternative' as this is people singling themselves out amongst everybody else and expressing their individuality. The headlines and points of interest to the audience; such as cover stories, are highlighted in yellow; still following the colour scheme, and the letters are in bold so they stand out. Conventionally, there are also page numbers placed on top of the photos, informing the audience of the page in which it is reffered to. One of the photos (the one of The 'Prodigy') has also been edited so it is yellow; allowing it to follow the colour scheme.
Institution: At the bottom left of the contents page, there is a small section not following the colour scheme. This allows it, even though in smallprint, to stand out. This small section features a competition; allowing the audience to win issues of Kerrang! magazine. It also features the website for Bauer Media; the conglomerate company which owns all of EMAP (the publisher) and everything that is Kerrang! There is also a website for Kerrang.com. These websites, in smallprint, are there to advertise other Kerrang! products such as Kerrang! TV and Kerrang! Radio, and the website for Bauer Media serves the purpose of drawing the audiences attention to the company owning all the rights to Kerrang! and advertising it's existence. The institution has effected the way the contents page as it has had to make room for advertisements for Bauer Media.
Ideology: Quite basically, the ideas in which the contents page is trying to portray include the highlighted headings being the highlights of the magazine along with the photos featured on the contents page. It is also making the lead singer of the punk band 'Anti Flag' seem like a not-so-likeable person with a quote stating "I'd be real slutty if i was a girl for a day..." However, this is probably the image that he has worked hard to achieve. This also falls under representation as this is how Kerrang! magazine have represented him. Kerrang! is also trying to portray the Reading and Leeds Festival as an amazine, "massive" and well-known music festival, and advertises it as part of an 8-page review.
Audience: The audience would most likely be someone looking for a certain article of interest and/or a regular reader of Kerrang! magazine. It is difficult to say who the audience will be as it is only the contents page...
Representation: The models on the contents page all look different, interesting and alternative; the style which kerrang! utilises in order to make it stand out amongst the dozens of pop magazines that are out there. Most of them look quite dirty and sweaty which denotates that they're tired and connotates that they have just done a performance or even performed live at a festival. The use of mise en scene such as guitars and microphones also connotate this. As I had previously said, the magazine uses unconventional methods such as placing the contents list on the right hand side instead of the left and seems to place the images in a way that it looks random and scruffy; but still professional.
