Male:
70%
Female:
30%
Average Age:
25
ABC1:
72%
2 Cluster Groups -
YOUNG SOCIALITES - style conscious students
- GO TO GIGS AND LIVE EVENTS
LOOKING GOOD IS AN IMPORTANT PART OF THE MUSIC SCENE
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FIRST TIME EARNERS - Socially active first jobbers
STILL GO TO GIGS
MUSIC IS A VITAL PART OF THEIR LIVES
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TECHNOLOGY OWNERSHIP:
73% own a PC
19% own an iPod/digital music player
31% own a digital radio
98% own a CD player
83% own a DVD player
49% have cable/satellite TV
38% have a mobile phone with built in camera
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THE NEW BREED OF NME READERS ARE HIGHLY OPINIONATED AND CONFIDENT OF THEIR STYLE.
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FAVOURITE TV CHANNEL - Channel 4
FAVOURITE NEWSPAPER - The Guardian
95% have access to the net
50% have broadband access
on average, spend 8 hours online per week
61% like to kep up with the latest technologies
48% like to buy new gadgets and appliances
63% like to try new drinks
half go to the cinema at least once a month
circulation 74,206 (ABC Jan/Jun 06)
Readership: 416,000 (Jul-Dec 06)
